| This is the story of how one idea can inform a whole campaign and visual identity. |
| Challenge |
| Research One were after a whole gamut of marketing material to take that 'next step'. The founders of the company had their eyes set on a number of grants and awards to help raise their profile, but couldn't sell the company in their presentations without a clear visual identity to compliment their unique business model. |
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| Solution |
| Sometimes the most obvious answers are the right ones. Research One's business is research. And the first thing most people think of when they think of research is books. The founders would explain how in legal research, finding the right passage from the right book can sometimes make or break an argument. |
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